Have you put hours into crafting that perfect, graphic masterpiece of an email, and yet the click through number won’t budge? Use this secret, insider’s trick to make your emails more successful.
Are you ready? This is really big! Here you go…
Change your button links to text links.
That’s it.
I know – I shouldn’t have built it up so much. But seriously, it works!
Text links still seem to do better than buttons. Maybe it’s because we understand that a text link is more likely to give us more information, and we equate buttons with executing a process (a higher level of commitment). So buttons are more appropriate for submitting a form, completing a transaction, etc.
If you want to test this out for yourself, send an A/B test to your email list, using a text link in one, and a button in the other. Let me know your results.
This makes a lot of sense. I always thought a colorful button was needed to draw attention to the ‘next’ step, but it may actually scare people off unless it’s a completion step? What’s the best wisdom about how to make the text stand out? is it necessary to say “click here”?
@snookmom Focus on context and consistency in your links. Make links contextual (ie, no “Click Here”) and preferably use a word or phrase that is logical and consistent with the keywords and phrases you want to promote for SEO purposes. Consistency also applies in presentation – keep the way you visually treat links consistent across your website, especially in color and behavior (underline, etc.) @mauimedia
Yes, Text links are always better then the buttons. The visitor must be attractive from this. This make a lot of sense.
Great post!
I love it!
Thanks for sharing your thought!
Salman Siddiqee
Seo Services Toronto
You are absolutely right about it. Text links always impress visitors then buttons. Some time buttons scare people that it is the last completion step or not. Your idea is great. I really appreciate.
@Best Internet Marketing Yes, scare and confuse. Thanks for stopping by, and for sharing in the conversation!
Your idea is great about text links instead of buttons. It created very good impression to visitors always. Nice sharing.
Thanks for sharing this informative post here. I really impressed with your effort that you show here.
@bishop joseph walker mygospeltoday Thanks, Joseph! Glad you found it helpful. Hope you’ll enjoy my latest post on introductory emails, too.
It should be very useful for me. Thanks for sharing.
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Text links still seem to do better than buttons. Maybe it’s because we understand that a text link is more likely to give us more information.
Thanks for this great post, i find it very interesting and very well thought out and put together. I look forward to reading your work in the future.
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Text links are better than Button.
Text links still seem to do better than buttons. Maybe it’s because we understand that a text link is more likely to give us more information.
I seldom leave a response, but i did a few searching and
wound up here Conquer Email Link Apathy With A Simple Change | donna maui.
And I actually do have some questions for you if it’s allright. Is it only me or does it appear like a few of the responses appear like they are left by brain dead folks? 😛 And, if you are posting on additional online social sites, I’d like to keep
up with anything new you have to post. Could
you list of all of your communal sites like your Facebook page, twitter feed,
or linkedin profile?
Hey, Orologi, I don’t comment on my poster’s brain activity, just happy to have them stop by. Thanks for you stopping by, too! My social links are noted on the top right rail. Cheers!