In a world of information equality, you need more than a slick slogan and an elegant website to close the deal with your customer. To move them from interest to commitment, you need insight into what they need, and how you are (or aren’t) delivering. We help you unearth the gems in your conversion process, and the rocks that are blocking the way.
The online world changes daily, and new words are constantly being added to the vocabulary. How do you know which trends have the power to stick, and which are not worth your time and money? I stay on top of new technologies and help you invest your online budget wisely.
While most businesses already have an online presence, new businesses are being planted every day. I can guide you as you plan your online business component, and help you avoid costly mistakes at this critical time. I take a strong personal interest in the success of my customers and focus on making things happen according to their needs.
Big Picture Perspective
I’m able to look at your online objectives in the context of your business goals, and see areas of focus that others might miss. I’m a “big picture” analyst.
Today it’s not enough to solve visible problems. I find problems that you don’t know about that can negatively affect your business’s online performance.
My clients can trust that I will be in their corner, and I won’t suggest any solution that doesn’t help lead to their business and customer satisfaction objectives.
When crafting a strategy to help you grow your revenue, I suggest solutions that will last for the long term. My goal isn’t “launch and leave” – it’s “plant and grow”.
Dreams fascinate me – how about you? Do you dream in great detail? Do you ever have flying dreams (LOVE them!) Do they ever feature you using a broom handle to stuff Foghorn Leghorn in a pipe, until all that’s visible is his beak, saying “Chris, I say, Chris….”? Okay, that last one wasn’t mine, and I’m still jealous over that.
Last night I had a dream that was fairly dull until this tall, kindly, middle aged guy walks up to me and says, “Really, web pages are about two things – “show me” and “tell me”. Show me (the customer) what I came here for, and tell me where to go next.”
When I woke up, this was all I remembered from the dream. The middle aged guy wasn’t impressive, but what he said was — and is true. These two phrases sum up web page content design in a nutshell. Let’s unpack these concepts here.
Show Me – Paired Page Titles and Content
When your customer searched for a word or phrase, your page showed in their results, appearing as a title and introductory text. It seemed your web page would give them what they needed above all others, so they clicked.
Respect the honor paid by your customer when they clicked on your web page among thousands. Deliver content based on the promise that your page title implies.
Show Me – Concise and Clear Content
Write your page content for a human being (not a search engine). When you write for people, you are rewarded twice. Well written web page content gives your customer what they want and creates beautifully organic search engine friendly content that withstands each new change of search engine algorithms. Concise and clear web page content:
- Communicates to your target audience
- Avoids jargon
- Considers the reader’s level of understanding of the subject matter
- Presents the information logically
- Relates back to the main point
Now that you have the “Show Me” part of the equation, time to move onto “Tell Me.”
Tell Me – The Next Logical Step As You See It
Many times the content you provide is the final step for a customer, but more often, it’s a step within a stream of steps to achieve some task. Make your web page’s call to action is a logical next step from your content. For example, a do-it-yourself content page for painting should provide something like a link to a place to buy do-it-yourself materials.
Tell Me – What Choices I Have
Using the do-it-yourself painting page again, give the customer choices. Maybe they’ll see that this task is too much for them – provide a link to a painting service. Or perhaps this is just an intro – link to a expanded content on a particular technique, or a place to buy a book. Keep the choices simple and relevant, and natural set of streams from one source – your content.
They May Call Me A Dreamer
I also have a dream that one day all web pages will deliver on the promise they made on Google’s search results. Yes, it’s a big dream, but you can be a crusader with me by following these simple rules of web page content design. And you will be rewarded with delighted visitors who become customers and will tell others about their good experience. This is meat and potatoes, or web content design in a nutshell, if you will. I dreamt it, you do it.
I’m still looking forward to the night Foggy shows up in my dream.
Since retaining Donna’s firm, NTMbooks.com has experienced 75% increase in website traffic, a 70% increase in gross sales, and decreased cart abandonment. She implemented e-mail marketing that consistently exceeds industry averages for key metrics. Donna understands our customer base and cares about the user experience. She also understands NTM’s goals, values and vision. She is helpful and honest in conversation and consulting. Donna is a creative systemic thinker who sees the big picture, discerns potential challenges, researches possible solutions and conceives fresh approaches.
Of all the web companies I’ve worked with, Maui Media is the only one that laid out a detailed implementation plan and stuck by it. I learned so much going through the step by step process of piecing together my website with Donna Maukonen. She not only taught me the “hands on” skills needed to maintain and update my website, but also gave me a much better idea of ways to use web presence and position my business. There is a lot to know to keep up with the changing world of E-communications and commerce. Once our site was established, Donna helped me foresee challenges coming my way and my options for meeting them. Maui Media delivers exactly as promised, plus!
Donna is someone who can take our organization into the future. Whenever (Donna and I) talk about the future she always seems to have her finger on the pulse of the industry. She’s not stuck in the past, and doesn’t seem to get caught up in fads. She deals on a very solid philosophical base…and has the ability to look ahead and say, “If we’re going to achieve philosophically what we want to achieve here, this is the path we need to take –these are the technologies we need to keep our eye on, and these technologies aren’t quite ready yet, but hopefully will be in the next six or so months.”