Forrester estimates that buyers will find nearly 70% of the content they need on their own, with only 15% sent by marketing and only 15% delivered by sales. Back in the day, not long ago, marketers and the sales force had a lot to say about what buyers got to see. Like sheep, we read the ads,… Continue Reading
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Email Marketing, and “You’re Nobody ‘Till Somebody Loves You”
This morning I was listening to Pandora, to my friend Kevin’s Dean Martin station while reading my incoming mail. I was delighted to see my first email from my new favorite health food store, Earth Origins, having just visited their new outlet just a few miles from home. What caused the delight, you may ask? How about… Continue Reading
Non-Profits: A-C-E it! and Increase Online Donations
Ann’s Restoration House, run by a Fort Myers couple, has spent 16 years reaching out to those with substance abuse issues and helping them get back on their feet. Now they needed help, because Ann’s house had termites. Even the local news ran a story a few months ago to help the small non-profit out,… Continue Reading
Is Blogging “Out”? No, We Need a Better Interface
Okay, Mark Schaeffer’s tweet, “What Will Become Of Blogs And Blogging?” caught my eye today, and sent me on a thread-chase where I listened in on his point-counterpoint with Mitch Joel on the future of blogging. Their convo was almost an hour long, but worth the listen. However, if you’re strapped for time, it came… Continue Reading